Christina Eager points out that:

Little has changed since then. For example, in December 1995 the Guardian newspaper reviewed the latest and most popular games available in order to assist people in their Christmas shopping. The article stated that "many of the best sellers will be football games" and went on to list FIFA Soccer, Striker 95, Striker 96 and Actua Soccer, Premier Manager 3, Championship Manager and Championship Manager 2. Other games based on men's team sports included NHL 96, John Madden Football 96 and NBA Jam TE. Violent games included Mortal Kombat 3, Super Bomberman 3, the helicopter battle games Werewolf and Commanche, Command and Conquer and Killer Instinct. There were only a handful of games which did not fall into these categories, including Theme Park, Discworld, P.A.W.S. (Personal Automated Wagging System) and various role-playing games such as Stonekeep. (Guardian Online, pp6-7, 7/12/1995)

In the early 1990s, only one computer game was released which was directly aimed at girls, the overtly capitalist and heterosexist "Barbie Goes Shopping", where Barbie shops for an outfit to wear for a "dream date" with her boyfriend Ken.

On 29/7/95 the INTERNET-WOMEN-INFO list <> announced that American Laser Games had launched a new division, Games for Her, and that the release was forthcoming of their first game, "McKenzie & Company". This was described as being set in a school, putting the girl player "into all sorts of situations surrounding honesty and relationships with oneself, friends, teachers and parents". The player would be confronted with "issues such as dating, cutting classes, advising friends and spending too much money."

Spokesperson Patricia Flanagan was quoted as saying:

The company planned to release a second title in 1995, with four more titles in 1996.

On 30/7/95, a list member (of INTERNET-WOMEN-INFO) criticised this mailing as:

On 18/12/95, recipients of the vs-online-strat list <> received an article on "Computer Games for a Girl's World" from The Daily News of Los Angeles from Dialog via Fulfillment by INDIVIDUAL Inc. This found that pre-adolescent girls used computers, but unlike their brothers, did not play games. In this, Sarina Simon, president of Philips Media's Home & Family Entertainment Division, is quoted as saying that "We think it's as legitimate for girls to be interested in traditionally female pursuits as it is for boys to be interested in cars and sports trivia." As a result, Philips was in the process of developing multimedia titles based on the "Babysitters' Club" US teenage girls' books.

In the same article, Patricia Flanagan's "McKenzie & Co" is now described as:

The game package includes a sample lipstick from Sassaby Cosmetic's Jane line, which is featured in the game. This was on sale for $54.99, including "an audio CD of original music created for the game by four bands that will be featured in a mall tour planned for early 1996". " 'I've spoken to probably hundreds of retailers,' Flanagan said. 'They're just excited and waiting and loving to see product for girls.'"

The same article carried news of "the 6-month-old Women's Interactive Entertainment Association [which] was formed precisely to promote the development of non-sexist products for the female market", but did not give any contact details.

Dale Spender also discusses potential games which could be created for girls and women (Nattering on the Net: Women, Power and Cyberspace, Spinifex Press, Melbourne, 1995, pp186-9).

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